Customers have ended up being significantly focused on health and wellness over the past couple of years. A lot more about this below.
A greater focus on health and wellness has actually become one of the most impactful consumer trends over the past couple of years. More individuals are now making a devoted effort to look after their health and mental wellbeing by following a regimented routine. Consuming a much healthier diet has become more popular than ever, with individuals embracing established diets or simply cutting out infamously junk food alternatives, something that the fund with shares in Beyond Meat is likely familiar with. When it concerns physical fitness, more individuals now participate in group classes that intend to enhance strength and endurance. To this end, there has been a greater interest in digital fitness devices that assist individuals track their vitals and measure progress. Activities like meditation are likewise becoming increasingly popular with individuals using dedicated apps or building a meditation routine that works with their social and work schedules.
Perhaps one of the biggest consumer trends that dominated markets over the past ten years is favouring digital services. This trend has actually ended up being much more impactful over the past few years with the introduction of some ingenious and consumer-centric digital options. Online shopping, for example, has actually ended up being more popular thanks to the addition of easier digital payment alternatives and much easier returns. This not just applies to the fashion business however likewise to food and grocery delivery services that some consumers choose over shopping in-store. Ride-hailing apps have actually likewise witnessed restored interest with the addition of more functions that made the platforms a lot more desirable, something that the activist investor of Uber would understand. Among the top consumer trends of the early 2020s that continues to preserve its dominance is the prevalence of hybrid and remote working patterns. Many companies now accepted this flexible working design as the new standard.
Whether you work for a big customer brand name or are someone with a passion for consumer behaviour, you are likely aware that most consumer trends reports stressed the function of social networks in customer behaviour and buying patterns. Once considered the go-to platforms for news and entertainment, social networks platforms now double up as reliable advertising and marketing tools leveraged by consumer brands worldwide. This is simply due to the fact that brand names realised the power of social media's following and how they can capitalise on the presence of millions of users to create brand-new business, and the US shareholder of Pernod Ricard is likely to confirm this. Social network businesses put in place systems and services to help brands promote their offerings. From sponsored and boosted posts to short-term media that vanish after a certain amount of time, brands now have access to various marketing tools online. Collaborations with influencers with high followings have also proved effective.